Did Modiji pick a good time to become Prime Minister of
India? Or did we pick Modiji at a good time?
|The Verbal Bang Bang of Modiji!|
Well, while some may debate the cause and the effect, there
is no refuting the fact that achhe din have
come upon us.
As we speak, our children are on their mom’s mobiles, trying
to buy toys, gadgets, and clothes from Amazon or Filpkart, depending on who is
having a better sale that day. This is generating so much excess that they are
all feeling charitable about donating to the lesser-privileged. Ahh, Joy of
Giving and Swachh
Abhiyan, all while enjoying the new-age comercialism. What say, Modiji?
Achhe Din, yah!
Parents couldn’t be happier though; even though a chunk of
their income is being spent on their children. The glorying success of Modiji (or Mary Kom
for that matter) is enough to rekindle their aspirations that it could
be their child in the newspapers someday. Well, if a chaiwala can become a Prime
Minister, anything can happen, right?!
There’s damn achhe din for the newspaper and broadcast media…Thanks
to the e-commerce bigwigs throwing VC money for full-length ads to lure us into
buying things we don’t really want but at a cheaper price! The young and the smart of the country rejoicing
at this; they are busy building creative products/services (aka “Make
in India” startups) to ride on this irrational materialism euphoria. And since they are working hard, they are
partying even harder! Achhe din for our hotels, restaurants, pubs, paan-walas, et. al.!
Friends and Families (who are not partaking in the startup
boom) are busy travelling to exotic locations or gambling away at the pre-Diwali
tash-parties (with single-malt whiskies). Happy Days are here again…Thumbs Up,
The women of the country have become the biggest cheerleaders
of the achhe din. They are enjoying their womanhood with renewed
self-confidence; clicking away Facebook selfies with their designer outfits
that they are buying online. And for a
change, enjoying the thrill of their favorite outfits chasing them from one
online site to the other! They may not
go the mall this season, but are religiously going to the gym in the hope of
fitting into the teeny-weeny dress they bought on Myntra. Come to think of it, they are pulling the weight of the fashion industry,
the social media industry, the e-commerce industry, and the fitness industry on
their delicate shoulders! Women-power as
you say, Modiji!
After a long time, men are invigorated thinking about how to re-build the nation (per Modiji’s mandate) and mint money (in the process) so that they can fuel the economy (and their SUVs). They are also going to the gym regularly to catch the women in action (oops…I meant to say, to build their biceps). And while women are enjoying Facebook, men are having fun with Whatsapp; laughing away at every joke (if it’s dirty, of course)! Either of them looking forward to an iphone6 to show up as their Diwali gift!
Aren’t these the achhe din we had all hoped for?! Thank you all for choosing Modiji as our Prime
Minister and thank you Modiji for choosing a good time to become one!
Labels: Acche din, bang bang, e-commerce euphoria in india, festival season 2014, indian e-commerce, indian sentiment, modiji's campaigns, Narendra modi, preeti somani blog